Work experience

Freelance Digital Designer

Jan 2017 - Present

Different clients · Spain, Ireland, and Canada

Optimized workflows and management tools for small companies and start-ups to increase their efficiency by migrating from paper to digital, scrapping unproductive customs, or gathering better customer data.
Attained specific goals by producing printed collateral and digital assets; like brochures, videos or banners, calling customers attention to a new feature or service.
Adapted to corporate tools and adhered to internal rules with a wide array of programs (MS Office, Google Workspace, Atlassian, Adobe, Slack, etc.) for various clients.
Looked at issues from different angles thanks to proven analytical and decision-making skills.
Focused on excellent client-focused service, keen problem-solving skills, and an ability to follow up on and disseminate information.

Jul 2020 - Jan 2023

Cocoflo Innovations · Vancouver, Canada

Empathised with our users, advocating for their interests and goals, finding the best possible solution when conflicting with company objectives or client requirements. I simplified the onboarding process from 26 steps to four, which translated into an immediate increase of payments by +1.200% in one week.
Defined goals and requirements for the product and UX with the Product team, engaging with people at all levels of the company to coordinate on customer requirements, feature availability, and project timelines; reaching consensus through mutual concessions when dealing with competing interests from different parties.
Trained junior staff with special attention for them to adhere to best practices.